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About Us


A Little Background
Dolly Hosiery Mills (DHM) was founded in 1939 in Valdese, North Carolina. For over 40 years, DHM operated as a hosiery mill that knit, dyed and finished high quality baby socks and booties. In the mid-1980's DHM expanded into baby bibs and caps and began offering Collegiate Licensed baby clothing.
Now operating in Concord, North Carolina as DHM Kids, we continue to offer high quality licensed collegiate baby clothing under the trademarked "Future Tailgater" brand name. We also offer an expanding line of non-collegiate baby apparel. 
Our Mission

To consider our customer first in everything we do.
Why Shop With Us?

We don't make anything that we wouldn't put on our own kids
We make socks, booties and knit caps in North Carolina. Our apparel items are manufactured for us in Asia. We are very particular about quality and all products are made to our specifications. We have high standards for labor practices and worker education in all factories that manufacture our line and we are active members of the Fair Labor Association (FLA).


We use embroidered appliques for all logos
Embroidered appliques are superior to regular embroidery on baby clothes since the applique does not leave a scratchy surface next to the baby's skin. We apply each emroidered applique using an industrial heat seal process that permanently affixes the logo to our clothing.


$4.99 Flate Rate, 3-Business Day Shipping
We don't feel you should be punished with higher shipping fees based on your total order value. No matter how many items you purchase, you will enjoy one low rate for shipping. We proudly offer flat rate, 3-business day shipping for only $4.99 per order, as well as other low cost, expedited shipping options.


Shop with Confidence
Protecting your privacy is of the utmost importance to us. We use state-of-the-art encryption technology (SSL) to protect your credit card/personal information. Your information is 100% safe when you shop with us. You will never be liable for any unauthorized charges and we will never share your information with outside sources. We sometimes email you to alert you of special sales or new arrivals, but you are free to opt-out of these messages with one click.